The story behind the Lunatic Fringe Brand clothing company is an interesting one. The founder of the company is a young entrepreneur named Matt Matchett and his company is not an original idea, but a family one. Back in grad school, Matt's father created the angry golfer logo and started selling shirts and polos to local stores. In 2017, Matt picked up where his father left off. Right now, the company is only selling polos, so that's what we are digging into today.
To me, the angry golfer logo is what really makes the polo pop. Everyone understands what a maddening game golf can be and the logo encapsulates and expresses that raw emotion. While you don't have to act like a maniac and smash clubs all over the course, you can just let your polo do the work for you.
Right now, the polo is only available in 100% cotton. I would really like to see a polyester blend provide a more athletic option for some of the warmer days on the course. The cotton option is nice but can get hot quickly. You can view the current offerings here on their website.
A logo is a great start to building a brand, but the company has done very little to capitalize on a solid foundation. I am excited to see how things develop and expand with Lunatic Fringe Brand.